Spot issues on your website | Tandem Solutions
Auto-transcribed from the recording.

Welcome to Tandem Solutions. I'm gonna show you some of the issues that I come across

most often when I'm running audits on local business websites, and,

hopefully by the end of this video, you'll be able to apply them to your own websites

and identify immediately if you've got any critical issues preventing it from

performing the way you might expect it to. So if you've got a business and you've got a

website, feel free to pull it up and follow along, and I'm gonna get right into it.

So regardless of your niche, what your business goals are, and however you wanna

proceed, if you've got a website, it's gotta do three things. At the end of the day,

it all boils down to these three things. So first, your website needs to be found.

Whoever your cl- ideal client, ideal client is, whoever you wanna work with,

anywhere, uh, it doesn't matter what it is, they need to be able to find your website

in the first place. Next, once they reach your website, you've gotta build trust with

them. You've gotta make them want to work with you, convince them that you know you're

the best in your industry, and there's no one to do it better. Whatever it is that

makes you stand out, you've gotta convey that effectively. And lastly, once you've done

that, um, you've gotta turn that attention and that interest into an action

with as little friction as possible, right? So depending on what your niche is,

uh, that can look like different things, right? So book now, get your free quote now,

um, get a consultation. It doesn't really matter, but it needs to have as little

friction as possible, uh, considering your niche and what you can do with that.

So I'm gonna show you guys some of the, some of the examples, what you can look at

directly to identify immediately whether or not there's anything blocking

any of these three steps. So, uh, we're looking at a, at a business

website right here. Uh, it's currently live. I don't work with these guys, and I don't

know them personally, so there's nothing against them, uh, that I have personally. But

I did find this website, and I found it to be a good example to demonstrate if you have

any critical issues on your website. So if you've got your website, pull it up right

now, um, otherwise I'm just gonna get it right into it. So the first thing I want you

to look at is going to be, can my website be found, right?

So what you can do for this, you're on your website, all you need

to do is instead of the HTTPS over here,

you just look up site. Change it with site, and this will

show you the pages that Google can show to other people.

And these, for this business, these are the current pages that

are shown. And if you notice closely

here, they've got a home, about, contact. Okay, cool. So that's four pages at least.

You go to services, and they've got a page for their service, and they've got

at least six services. So, um, they're not

being indexed for all the pages that they currently have,

which, you know, is something that could be hindering their website's

performance. So that's something you might wanna take a closer look at, understand why

this might be happening. Uh, a quick way to figure this out is to log into your Google

Search Console. So if you have access to that and you know how to navigate it, then

this is the easiest way to get accurate results and understand why, um,

why your, your website might not be getting indexed. They'll tell you directly. And so

the next thing I want you to look at, so there's a few things I'm gonna mention these

briefil- briefly here, but if you've got a robots.txt, then you're already one step

ahead of some people. Um, some of them don't even have a robot, so that's

already a good job. And then you've got a sitemap. So if you see the sitemap right

here, what the robots does is essentially just tells bots how to and

not crawl your website or interact with your website. Uh, and if you've

got don't allow robot or AI, uh, you'll unfortunately not be able to pop up

on AI searches, which as you might be aware, is a more common theme nowadays.

And if you've got your sitemap and your robots, then copy and paste that over to a

new tab and check it out. On this page, they don't have a sitemap, but it was linked.

Um, what this does is it tricks Google 'cause you're leading Google to your sitemap.

That's what they do. They read your sitemap. If you haven't got one, but you're leading

it to it, right, they'll see your robots. They'll go to your sitemap. It's not there.

They don't like that you're messing with their crawl budge- their crawl budget. It's

not gonna do you any favors. So if you-- So you wanna check your indexing. You

wanna check your sitemap and your robots.txt. Um, you don't have to worry too much

about the robots and sitemap, but if you want to, they're there.

And the next thing I want you to consider is going to be your keywords. So keywords

themselves aren't necessarily as important anymore, but your H1 is still

going to be the most important text on your page regardless of,

um, anything, any other factors, right? So Google is starting to read your page. Your

H1 is gonna be the most important thing, and usually it's going to be the, um, main

text on your hero. Uh, if your developer or whoever built your website, uh,

decided to make it something else, that's all right. But end of the day, your H1 needs

to be your service and your location. So in this case right here, they've got Precision

Powered. Uh, unfortunately, this is a descriptive of... and it doesn't tell

Google anything about what your business does. It would have to look

at pretty much your entire website to really get a good understanding. If you really

just tell it, "Okay, this is what I do and where," it's much easier for the people that

would be more inclined to buy from you to find you, right? And

it would be easier for Google to make that assumption. "Okay, well, he's an

electrician. He does this here. Someone looking up electrician service is here." They

know that they sh- they can show you, so they know that they have you as an option. A

lot easier. And lastly, uh, another strategy for

SEO would be internal linking And when you're leading people to other pages,

you need to make sure that those links are as descriptive as possible. View full matrix

isn't necessarily descriptive, very vague. Do-doesn't tell you what this page is

actually gonna be about. You can probably infer that it's gonna be all their services,

but, uh, if immediately Google can't tell, unfortunately, it's not gonna be the, uh...

It's not gonna be as good. So, uh, things like learn more, view, all this kind of stuff

for your links is not as good as having, um, view these pages or

whatever, right? So this, this link is good. Electrical panel upgrades, you know

exactly what you're getting yourself into. Uh, so if you've got any links that lead to

learn more, then that is a sign that something might not be, uh, set up properly, or

it could just be that one-off. Uh, you'd need to do some further investigation in order

to determine that. The next thing here, so we've got get found. So if we have any

issues in getting found, um, if you've seen anything that I mentioned so far, uh,

then, uh, you might wanna look at the, l- it, into it a little bit deeper. But

the next up, we have building trust. So they've found your website. Uh, there's no

issues with getting found. Your keywords are doing fine, whatever the case may

be. Now, can they trust your website? So there's a few factors to this. So there's

gonna be the client side, and there's gonna be the Google side, right? Can Google trust

you? Can your client trust you? So for your clients, for your potential clients, you've

got, right, use, uh, user design and user, user experience, right? So what is

the experience when they're coming across your website, and how well is the design, uh,

thought out? So in this case right here, uh, if you're just looking at it with, with

your, with your eyes blurred, you'll see, okay, it's a pretty decent design. But if you

take a closer look, you've got stuff like text that's hidden behind here, and it's, uh,

behind another el-element on your page. And, um, it

comes off as lack of forethought, right? Lack of planning. And maybe sure this is a

one-off occurrence, but as you might have noticed earlier, we've got core capability,

right? It's, uh, it's hidden. It's there. The text is there, but it's just hidden,

right? And so these are some of the things that you might wanna keep an eye out for

when you're, you know, looking at your own website, um, just to make sure that

there's a good, um, uh... Just to make sure that you're building that trust with

your, uh, the people coming onto your website. This is a client

facing-- This is their first point of interaction with your business, so you've gotta

make sure that everything is congruent, everything makes sense, and it's all thought

out. And another area-- another part of building trust is your social proof, right? So

you've got some reviews here, which is great, but right here, right now, we're taking

our-- we're taking their word for it, right? You know, who's to say that these aren't

fake reviews? Um, you can surely look these people up, but an

easy way to get that instant trust where they don't, they don't have to take your word

for it is to embed those Google reviews, Facebook reviews. Anywhere where you

might get reviews online or even offline, if you can get some

testimonials from, you know, some of your clients, put them on there. Any way

that you can do that, put that on there, so they don't have to doubt your, uh, social

proofs. And, uh, one more thing

actually, 'cause I'm noticing this just now, uh, the headers. So I talked about the H1,

but the headers also need to be descriptive and topically relevant. So I'm gonna

show you the overall heading structure here. Um, so if

you have a tool like this, then you can look at it to make sure it has proper

hierarchy. But, uh, just to overall look at it, you need to make sure

that these headers are descriptive. Consider it to be a

book, right? If your website is a book and you've got chapters, right? You've got your

index, and then you've got your book title. Your H1 is gonna be your book title, and

your headers are gonna be your H1 or your, your chapter titles, right? So you've gotta

consider that when you're looking at your website and make sure that they're actually

topically relevant and not just putting buzzwords, right? Absolute reliability.

Like, okay, if you say so, right? So, um,

yep. So... And another thing I wanted to bring

to your attention here is the use of images. So you've gotta put your

case studies, your work, uh, show you working. This is gonna subconsciously let them

trust you because they know who you are. They, they're getting familiar with your

face. Uh, as a business, especially if you're a local business and it's really just you

at the front of your business or, you know, you're very close with your employees,

um, you've gotta make sure you're using real images. And I can,

I can tell, uh, personally that these images are AI, and usually

people have a decent idea. It's getting really scarily good nowadays. But,

um, an easy way you can tell if an image is an AI is to literally just,

uh, use Google Lens and

just look it up.

And you notice, like, there's a lot of just images showing up that have nearly the,

the, the identical format. Uh, so it's pretty easy to tell, okay, yeah, this is, this

is probably an AI image. And if your whole website is built around AI images, no one's

gonna really trust you. You don't really have any pictures. So also another point, uh,

if you've got, you know-- If you don't have any pictures to show, uh, if you're doing

work, hire a photographer if you need to. Take pictures, take videos, take ev-- Mark

everything down that you know your clients would like, and even then, take more.

There's no harm in having extra pictures. There is harm in having none.

And yeah, the last thing I wanted to mention is if you've got any accreditation,

insurance, licenses, anything like that, uh, that you know would be

recognizable and help you build trust, put that onto your website. Make sure

that it's visible, um, and add links to them.

so the next step is turning this intention into action. So this business has some good

CTAs, well-placed CTAs. The only thing I would consider is having

a little bit more thought into what they're doing. So here you've got a phone call,

okay, cool. Here you're calling them, okay, cool. But then again, we're calling them

three times now. That doesn't really make sense. I would consider having a button that

leads to maybe a form, but you've got your contact us page.

So I would consider just having the one button, right? So you've got to be

intentional with where you're placing what when you're building your website.

And here, okay, this is a good page. And then, you know, fill out their information,

cool, cool, cool. You've got your own information. Sweet. It's perfect. So this

website does it well. They do have proper placement of their

CTAs and things of this nature, which is good.

And one last thing concerning your website design.

If you're not already on your phone, you should consider

what it looks like on your phone. If you don't know this already, most of online

traffic for Google is going to be on mobile

traffic. So if your website doesn't look good on mobile, then you're wasting half of

your time, right? And so as you can see here,

there's just some slight inconsistencies, right? It's a little bit of overflow onto the

right side. It's not the end of the world, but you've also got to consider that when

you're building your website, right? So how I did

this, just right-click, view, or not view page source, sorry,

inspect, and then just click this little button up here, and it'll

put you in that mobile.

All right, and so what to do if you found any of these issues. So the issues that I

brought up, these are very surface level and things that should have been done if a

website were to be set up properly for your business. And if you do find that some of

these issues are arising in your business, then this means that there might be more

underlying issues. So what the first thing I would do would be to investigate more

deeply or deeper. So either hire a developer

if you've already got one. If they built it, then they might not be aware of these

issues. But that's also what we offer here at Tandem Solutions.

So free audit here. Essentially,

you'll get a video very similar to this one. I'll just go through your website and

point out anything that I notice, and it would be more tailored to your business,

right? My suggestions, personal suggestions, and then we'd be able to take it from

there. But the biggest takeaway is going to be

that you might not need a full website redesign, right? So for example, for this

website, I wouldn't necessarily prescribe that they completely redesign everything. I

like the themes. I like the elements here. I would just

consider having a little bit more thought into this website. So I would

tell them, okay, maybe change some of your text here, change a few things around,

but maybe not a redesign isn't what you would need, right? It's not necessarily

outdated. It was very likely recently made. So for these guys, I wouldn't tell them,

all right, you need to restart completely over. No. But in other cases, if you made

your website in 2010 and you never updated it since, you might need a redesign. So it's

really case-by-case basis, right? And then you've got other services like

SEO. So I'm going to talk a little bit about what we do at

Tandem Solutions. So we've got four different services, but each of them work together.

So we've got web design. So this is a one-time build. We redesign your website or we

give you a new website, right? And you take it, leave it there. It's going to have good

SEO fundamentals, but we won't be able to follow the progress and make adjustments as

needed. And so you would need to understand your own business goals, whether

or not you're ready to invest into your business. And this leads me to the second

service, which is local SEO. So this is where we go more in depth. So we build your

website. So we build your website first off with good fundamentals, but then we go

further, right? We track what's going on. It's a more

relationship. It's a more in-depth, intricate service

that requires more of a personal touch. And these all work hand-in-hand together.

So I might not have mentioned it, but your Google business profile is going to be

critical to your website performing well and showing up and having that traffic

that you might want it to have. So you need to make sure it's optimized and you're

doing the right things. And we offer it as a single service

because you might not want a website redesign. You might not want local SEO, but you

still want to have a good business profile. And so it's completely up to you if you

want to have that service by itself. And lastly, we also offer meta ads

management. So if you come up with the creative, I would be able to run your

ads for you. This is a business that I was working with starting last

week maybe. And I'll censor out the

critical information. I don't think there's anything too bad on here, but they were

able to not spend that much money on their almost 10xing their

investment on a single client, right? So getting 12 leads in a week

for $11 per, that's not too bad. That's not too bad. So if you need

those instant leads, that instant work, meta ads is the way

to go. But if you're wanting to create a more passive,

more ongoing strategy to help supplement your business, right? So you're

not ever running dry on, well, that depends on your

seasons as well, your niche, and obviously things of that nature. But

having that supplemental leads and growth to your business beyond simply just

marketing, it's never a bad thing, especially if you want to grow your business and

you're planning on taking it further.

So if you made it this far and you found some stuff on your website or you're not sure

completely, feel free to send me your

website and I will take a look at it for you for free. And then we can talk about our

next steps from there.