Mobile detailing startup: Guelph, ON
Built from the ground up with a business that was just starting out.
Where they started.
They were struggling to bring in leads. Beyond referrals and word of mouth, finding work meant going door to door or paying for marketing, and both took time and money away from actually doing the jobs. Their online presence wasn't a focus, and most of the marketing spend went out without a plan behind it, so organic leads were close to zero. We took the marketing in hand and built it properly: a website and Google Business Profile that work together, plus lead campaigns built on the creative that was winning. Now people can find them on Google, on social and on their website, and organic leads are up 200% with no ad spend behind them.
What we did.
Took over the marketing and focused the spend on what brings in leads
Designed a website built around the creative that was winning, so the ads and the site feel like one experience
Set up their Google Business Profile to work hand in hand with the website, so they show up when people nearby search
Launched Meta lead campaigns, watched which creative brought in leads and kept building on it
The results.
+200%
Organic leads, with no ad spend
$12
Cost per lead
5.8×
Return on ad spend
Client names withheld for privacy. Full numbers available on a call.
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