Tandem SolutionsWhen profile work helps
The profile is often the first thing a customer sees, before the website. If it is incomplete, out of date, or not bringing in calls and direction requests, that is where the attention goes.
It is close work with local SEO, but a distinct service: the profile itself, kept accurate and maintained over time.
What profile management can cover
Scope is agreed for the specific profile.
- Setup and verification
- Getting the profile claimed, verified and correctly categorised.
- Core details
- Name, address, phone, hours, service areas and services, kept consistent with the website.
- Photos and posts
- A current set of photos and regular posts, where they are useful.
- Reviews and updates
- Monitoring reviews and keeping the profile current as the business changes.
Which profile details need attention?
A profile needs to describe the business accurately and answer the questions customers bring to it. We check the details against your website and the services you offer.
What this work covers
- A category or attribute that changes how the profile is shown.
- Where the profile and the website disagree on the basics.
- A field that is empty but would answer a common question.
Profile questions
Where does this overlap with local SEO?
The profile is one part of showing up in local search. Local SEO covers the website and wider search presence. They are coordinated, but scoped and quoted separately.
Can you get us into the map pack?
No one can guarantee that. Google ranks the local pack on its own signals. The work is making the profile accurate, complete and well maintained so it can compete.
We already have a profile. Is that enough?
Often it exists but is incomplete or filed under the wrong category. The audit shows what is there and what is holding it back.
Have the profile reviewed alongside everything else.
The free audit covers the Google Business Profile, local search and the website together.