Facebook & Instagram ads that bring in local leads.
Search takes time to build. Meta ads put your business in front of people around Guelph on Facebook and Instagram this week. We build and manage lead campaigns aimed at quote requests and bookings, then report on what each lead actually costs.
Sound familiar?
If any of these describe your business, Meta Ads is a good place to start.
- You need inquiries sooner than SEO can deliver them
- You've boosted posts before and couldn't tell what came of it
- Your ads get clicks and likes, but not calls or bookings
- You're not sure where your ad budget is going each month
What's included in Meta Ads.
- 01
Campaign strategy
Who to reach, what to offer them and which result to aim for, agreed before any money is spent.
- 02
Local targeting
Ads shown to people in your service area, split by city or language when that's what your market needs.
- 03
Ad creative
Ads built from your own photos and video, with copy written for each audience. We keep what works and drop what doesn't.
- 04
Lead forms and landing pages
Instant forms on Facebook and Instagram, or a landing page on your website, so interested people can reach you in a few taps.
- 05
Pixel and conversion tracking
Meta Pixel and Conversions API set up properly, so campaigns optimize for real leads and the numbers are trustworthy.
- 06
Transparent reporting
Cost per lead, lead volume and what changed. Ad spend goes to Meta and is kept separate from our fee.
How it works.
Step 1
Audit
We review any past campaigns, your tracking and the offer you want to promote.
Step 2
Build
Audiences, creative, lead forms and tracking set up and tested before launch.
Step 3
Launch & optimize
We watch results from day one, shift budget to what works and refresh creative.
Step 4
Follow up & report
A follow-up process for new leads, and regular reporting on cost per lead.
Every dollar accounted for
Your ad spend is paid to Meta and set out separately from our management fee. You see both before anything starts.
Recent work.
Education & Tutoring
Multi-city tutoring company: Ottawa, Montréal & Vancouver
No marketing in place when they came to us. We built bilingual lead campaigns from scratch, split by city and language.
- Qualified leads
- 20
- Average cost per lead across all markets
- $11.06
- Cost per lead in the best market (Ottawa, French)
- $7.11
Mobile Car Detailing
Mobile detailing startup: Guelph, ON
Work came from referrals, word of mouth and knocking on doors. Now customers find them online, and organic leads are up 200% with no ad spend.
- Organic leads, with no ad spend
- +200%
- Cost per lead
- $12
- Return on ad spend
- 5.8×
Questions about Meta Ads.
It depends on your market and how many leads you need. We recommend a starting budget after the audit, and ad spend is always kept separate from our fee.
Other services
Want help with Meta Ads? Start with the audit.
We review your website, local search and Google Business Profile by hand, then walk you through what's worth fixing first. Free, with no obligation.