Tandem SolutionsWhen ads help
Ads are useful when you need reach sooner than search can build, or to put a specific offer in front of local people on Facebook and Instagram.
They only work if the click lands somewhere ready for it. The destination and the next action are part of the campaign, not an afterthought.
What a campaign can cover
Scope and budget are agreed before anything runs.
- Targeting
- Local audiences defined around the service area and the customer you want more of.
- Creative
- Ads built from the business's own photos and plain, specific copy.
- Destination
- An agreed landing page or form, so the click has somewhere useful to go.
- Management
- Monitoring and adjusting the campaign, with spend and fees set out separately.
An ad, and the page it points to
The ad and its destination should make the same offer. We review them together so the next step stays clear after someone clicks.
What this work covers
- The promise the ad makes, and where the page repeats it.
- The single next action once someone arrives.
- How the ad and page read on a phone, where most people see them.
Meta ads questions
How is ad spend handled?
Ad spend goes to Meta and is separate from the management fee. Both are set out clearly before anything runs. There are no public prices here because the right budget depends on the goal.
Where do the leads go?
To a destination agreed with you: a page on the site, a form, or a direct message. We can also connect notifications, lead tracking and follow-up tools, scoped to how your business handles new inquiries.
Do ads replace SEO?
No. Ads reach people sooner than search can build. Search visibility keeps working once the spend stops. They are usually run together.
Talk through what a campaign would need.
Tell us the goal and the audience, or see how the work is done first.